Why we use Webflow as a Shopify Website builder

Imagine this: You've envisioned the perfect online store — unique product displays that highlight your brand's personality, seamless animations that guide customers through their shopping journey, and intuitive navigation that converts browsers into loyal customers. Then reality hits.

Most Shopify theme builders promise the world: "Create a professional store without coding!" But what they don't tell you is what you'll sacrifice along the way.

 Cookie-cutter templates. Limited customization. Frustrating workarounds. And the moment you need something truly unique? You hit the wall of "that's not possible without custom code." Version Control? Nope. Clean HTML? Maybe in the future. Good performance? Not important.

We know this struggle. As a Webflow agency creating websites for clients, we watched these same clients struggle when they needed to transition to Shopify for e-commerce functionality. The existing Shopify Website Builders seemed promising at first until we discovered their limitations:

• No support for Shopify 2.0 features that modern stores need
• Broken interactions and animations that defined our clients' brands
• Limited control over the Shopify CMS
• High prices, for a limited tool
• Endless workarounds just to implement basic customizations
• No Version control
• Javascript nightmare, no clean code
• Bad Performance

Our clients deserved better. We deserved better. The gap between Webflow's design freedom and Shopify's e-commerce power needed a bridge—not just a partial connection, but a seamless integration that preserved everything that makes both platforms exceptional.

That's why we built Liquify Pro. Not as another "quick fix" builder, but as the solution we wished existed when we started building Shopify stores. Because creating truly custom Shopify experiences shouldn't require compromising your vision or learning to code from scratch.

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Why Webflow + Shopify is the Ideal Combination

When it comes to creating exceptional online stores, the combination of Webflow and Shopify represents the best of both worlds—a perfect marriage of design freedom and e-commerce functionality.

Webflow: Design Without Limitations

Webflow has revolutionized web design by empowering creators to build visually stunning websites without writing code. What makes Webflow stand out for store design:

• Rich interactions and animations: Create micro-interactions that guide users through their shopping journey, from hover states that highlight products to scroll animations that reveal product details at the perfect moment.
• Pixel-perfect control: Unlike template-based builders, Webflow gives you complete control over every visual element—spacing, typography, layout, and responsive behavior. But also classes and attributes.
• Creative freedom: Break free from the "e-commerce look" with completely custom layouts that reflect your brand identity. The ability to design without predetermined structures means your product displays, category pages, and brand story can be uniquely yours.
• Speed of iteration: Test designs, make adjustments, and refine the user experience without waiting for developer implementation.

Shopify: E-commerce Infrastructure That Scales

Meanwhile, Shopify has established itself as the gold standard for e-commerce functionality:

• Product management: Easily manage inventory, variants, pricing, and product information at scale.
• Secure, optimized checkout: Benefit from Shopify's continuously improved checkout process, designed to maximize conversions and security.
• Extensive app ecosystem: Access thousands of apps for everything from marketing automation to inventory management, shipping solutions to loyalty programs.
• Built for business growth: From handling traffic spikes during sales to expanding into new markets, Shopify's infrastructure is built to scale with your business.

How Liquify Pro Solves These Challenges

Creating the perfect bridge between Webflow's design capabilities and Shopify's e-commerce power required more than just a simple tool. Liquify Pro was built to address the fundamental challenges that designers and developers face when trying to create custom Shopify experiences without compromise.

For years, businesses faced a painful choice: compromise on design with Shopify's templates, or sacrifice e-commerce functionality with Webflow's more limited native e-commerce features. 

This isn't just a technical problem—it's a business one. When your online store can't visually communicate what makes your products special or create the immersive shopping experience customers expect, conversion rates suffer.

What was needed wasn't just another Shopify Website builder, but a solution that truly understood both platforms at their core and could preserve the integrity of each. The ideal combination of Webflow's design capabilities and Shopify's e-commerce infrastructure required a new approach to bridging these powerful tools.

Here are some core features Liquify Pro supports, that we wish we had back in the days.

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Full Shopify 2.0 Support

Shopify 2.0 introduced awesome improvements to theme architecture, but many conversion tools haven't caught up. Liquify Pro supports it, we dont know any other tool that does that.

• Section-based customization: Create fully modular designs where clients can rearrange, add, or remove sections through Shopify's native editor.
• Flexible templates: Build custom templates for products, collections, blog posts, and pages that your clients can adapt without touching code.
• App blocks integration: Add Shopify apps into your design, allowing for powerful functionality within your custom theme.
• Metafield support: Display additional product information, technical specs, or custom content through Shopify's native metafields.

Complete Liquid Integration

Liquify Pro takes a unique attribute-based approach to implementing Shopify Liquid:

• No coding required: Use custom attributes in Webflow to place Liquid variables exactly where you need them, without writing a single line of code. Our tool converts the attributes into clean Liquid Code.
• Full Liquid syntax support: Access the complete range of Shopify Liquid variables, filters, and logic to create dynamic, data-driven experiences.
• Real-time shop experience: Built-in integration with Alpine.js enables interactive elements like mini-carts, product filtering, and real-time updates without page refreshes.
• Debugging tools: Quickly identify and fix attribute errors with our specialized debugging tools designed to make troubleshooting simple. We also have a discord channel with human support from hardcore users.

GitHub Versioning and Quality Control

Professional development requires proper version control:

• Automated GitHub integration: Publish directly from Webflow to Shopify through GitHub, creating a sustainable workflow for updates and changes.
• Version tracking: Maintain a complete history of your theme changes, making it easy to roll back if needed or track when specific features were implemented.
• Branching capabilities: Create development branches to test new features without affecting the live store, ensuring quality before deployment.
• Collaborative workflow: Enable team collaboration with proper version control, allowing multiple designers and developers to work on the same project.
• Sync with Github: The client can do content updates, while you make changes in the theme. We keep everything in sync, no problem.

Pre-built Components for Rapid Development

Start with proven solutions rather than building everything from scratch:

• 40+ battle-tested components: Access a library of pre-built elements that have been proven across millions of store visitors.
• Attribute-based implementation: Drop in components and customize them visually in Webflow, with all the necessary Shopify attributes already configured.
• Common e-commerce patterns: From product galleries and variant selectors to cart functionality and collection filtering—these critical elements are ready to use.
• Customization flexibility: Each component serves as a starting point that can be fully customized to match your brand's unique design language.
• Start theme: Ready to use starter theme, that you can build on top off.

We offer you a ready to use Dawn level cloneable that you can just use and play around with for free.

Streamlined Workflow with the Liquify Pro Webflow App

Our dedicated Webflow app transforms the development process:

• Attribute tagging acceleration: Quickly add Shopify Liquid attributes through an intuitive interface directly within Webflow.
• Time-saving shortcuts: Add frequently used attributes and components with just a few clicks.

By solving these core challenges, Liquify Pro doesn't just transfer designs from Webflow to Shopify—it creates a sustainable workflow for building truly custom, high-performance Shopify stores that preserve the best of both platforms.

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Real-World Success Stories: Custom Shopify Experiences Built with Liquify Pro

The true measure of any tool's effectiveness lies in what it helps create. Across Germany and beyond, Liquify Pro has established itself as a dominant Shopify theme development solution, powering online stores for major brands and innovative retailers alike. 

Our agency alone generates over €500,000 annually developing custom Shopify themes with Liquify Pro—this shows the demand for truly custom e-commerce experiences.

Let's look at how some iconic brands have transformed their online presence using Webflow's design capabilities and Shopify's e-commerce power, bridged seamlessly by Liquify Pro.

Katjes: Blending Brand and Commerce Seamlessly

The beloved German confectionery brand Katjes needed an online store that maintained their playful, vibrant brand identity while offering sophisticated e-commerce functionality.

Key Achievements:

• Custom bundle features implemented without third-party apps, creating a unique shopping experience while reducing dependency on external solutions
• "Free shipping" progress bar that dynamically updates, encouraging higher cart values and improving average order value
• Campaign pages built with Shopify 2.0 support, allowing the marketing team to create and modify seasonal promotions independently
• Combined company and shop content within a single CMS through Shopify 2.0, streamlining content management

"Liquify Pro gives me the freedom to be creative and implement my designs without limitations. It's a pleasure to work with." — Florian Blach, Creative Director

Bandwerk: Premium Apple Accessories with Premium Experience

As a Shopify Plus merchant selling high-end Apple watch bands and accessories, Bandwerk required a sophisticated store that matched their product quality.

Key Achievements:

• Multi-level product variant customization enabling customers to personalize their purchases with an intuitive interface
• Multilingual support for German and English markets using Shopify's translate and adapt app, seamlessly integrated with the custom theme
• Landing page builder implementation with Shopify 2.0, empowering the marketing team to create targeted campaigns
• Custom bundle builder integrated natively into the theme, enhancing the shopping experience

The flexibility of developing with Liquify Pro allowed Bandwerk to migrate from multiple third-party apps to native Shopify functionality, improving site performance and reducing monthly costs.

Heimplanet: Adventure-Ready E-commerce

Outdoor gear innovator Heimplanet needed a store that captured their adventurous spirit while handling complex product information and global shipping requirements.

Key Achievements:

• Multi-level navigation built with default Shopify navigation, making it easy for the Heimplanet team to update
• Product-specific upselling and cross-selling capabilities that have increased average order value by 15%
• Interactive product pages with metafields displaying technical specifications crucial for outdoor equipment
• Integrated content marketing with company information, magazine content, and shop all combined in one cohesive Shopify 2.0 experience

"The switch to Shopify 2.0 combined with Liquify Pro was a game changer for us: a milestone in terms of flexibility for our website/online shop and many other benefits." — Jan Gustenberg, Head of Marketing at Heimplanet

Performance Improvements That Drive Results

Across these implementations and dozens more, we've seen consistent performance improvements:

• 40-60% faster page load times compared to previous solutions or standard templates
• 20-30% increase in mobile conversion rates due to optimized code and responsive designs
• Reduction in bounce rates averaging 25% across client implementations
• Higher Google PageSpeed scores, typically improving from 40-50 to 80-90+ after migration

Design Flexibility That Sets Brands Apart

What truly distinguishes these stores is how they break free from the "typical Shopify look":

• Heimplanet's immersive product storytelling with custom scroll animations that reveal product features as customers explore
• Katjes' playful interactive elements that reinforce their brand personality throughout the shopping experience
• Bandwerk's sophisticated product customizer that provides a premium, app-like experience built directly into the theme

Try Before You Commit with Our Free Trial

Our 7-day free trial gives you full access to Liquify Pro's capabilities without limitations:

• Unlimited projects: Test the platform with as many different store concepts as you need
• Unlimited pages and sections: Build complete stores with no restrictions on the number of templates or components
• Full conversion capabilities: Experience the entire Webflow to Shopify conversion process from start to finish
• Access to all premium features: Try GitHub integration, debugging tools, and our Webflow app without restrictions

Start With Our Advanced Starter Theme

Why begin from scratch when you can build on a solid foundation? Every Liquify Pro account includes access to our custom starter theme that surpasses Shopify's standard Dawn theme in several key ways:

• More advanced component library: Pre-built elements for common e-commerce needs with Shopify 2.0 compatibility
• Enhanced performance optimization: Faster loading times and better Core Web Vitals scores right from the start
• Expanded customization options: More flexible section and block configurations for truly unique layouts
• Built-in mobile optimizations: Responsive designs that work beautifully across all devices
• Real-world tested structure: A foundation built on our experience with hundreds of successful store launches

The starter theme alone can save you dozens of development hours, allowing you to focus on what makes your store unique rather than rebuilding basic e-commerce functionality.

When you sign up for Liquify Pro, you're not just getting a tool—you're joining a community of forward-thinking designers and developers who are redefining what's possible in the Shopify ecosystem.